Ultimate Athlete NZ

The First 90 Days of Results Got Us:

Reached over 300,000 accounts through organic engagement

245,275 unique engagement on average per month

916,917 Impressions on average per month

15,797 Profile visits on average per month

All organic growth to sustainably scale the brand

Exponential Follower Growth in 90 Days!

Organic growth can be a pain, but not for us! The number of organic impressions that we averaged each month of engagement for Ultimate Athlete grew by 50% week-over-week.

About Ultimate Athlete

We intensively managed the Ultimate Athlete, digital communications, digital marketing, Instagram and Facebook pages over the months leading up to the event. We sought to communicate and personally engage with the community we built and target market for at least one hour per day, supported by 3 feed posts per week and 5-10 stories per day this was focused around maximising the Instagram algorithm.


Fall seven times and stand up eight

How we grew a new Instagram to 4,000 followers in 90 days


Our job was to bring to life The Ultimate Athlete, our first tasks were to conceptualise, develop and bring to the market this brand from initial ideation to delivery of the event, with a heavy focus on design, social media, digital engagement, CRM development and management with ongoing digital marketing and sales, automation setup, commercial partnership facilitation and event management.

What We Did

We intensively managed the Ultimate Athlete, digital communications, digital marketing, Instagram and Facebook pages over the months leading up to the event. We sought to communicate and personally engage with the community we built and target market for at least one hour per day, supported by 3 feed posts per week and 5-10 stories per day this was focused around maximising the Instagram algorithm.

Organic Growth

Over three months we grew the Ultimate Athlete Instagram account from zero followers to over 4,000 - Breaking all expectations from the client. Ultimate Athlete has also seen record numbers of engagement from likes, shares, to comments. This in turn has increased their application rate to 30% month-over-month.

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