LuxInn Supply Case Study
The First 90 Days of Results Got Us:
Exponential Organic Visibility Growth in 90 Days!
Organic growth in the competitive B2B supplier market requires precision, not just volume. For LuxInn Supply, our focused SEO strategy led to a 40% increase in website organic traffic month-over-month, ensuring they capture the attention of high-value hotel clients looking specifically for sustainable linens in the Calgary market and beyond.
About LuxInn Supply
LuxInn Supply is a premier supplier specializing in high-quality, sustainable towels, sheets, and linens for the hotel and hospitality industry in Calgary, AB. Their primary challenge was translating their strong local reputation into sustainable online visibility and generating qualified B2B leads through search channels rather than relying solely on traditional sales methods.
Sustainable Growth For A Sustainable Cause
How we grew their B2B Organic Leads by 48% in 90 days
Our job was to establish LuxInn Supply as the authoritative digital source for sustainable hotel textiles. Our initial tasks were to deeply research the buyer journey of hotel purchasing managers, conceptualize high-intent content, develop robust local and technical SEO frameworks, and implement conversion rate optimization (CRO) on key lead pages. This focus ensured that every organic visitor was a highly qualified prospect ready to request a quote.
What We Did
We intensively managed LuxInn Supply's digital presence, focusing specifically on SEO, content architecture, and conversion optimization. Our strategy included:
- Hyper-Local SEO Strategy: Optimized Google Business Profile and local landing pages to dominate searches for "[Product] Calgary" and "Hotel Supplier Calgary."
- Topic Cluster Development: Developed targeted content clusters around high-value themes like "The ROI of Sustainable Hotel Linens" and "Best Practices for Hotel Towel Maintenance."
- Technical SEO Audit: Cleared critical technical blockers (speed, crawlability, indexing) to ensure Google could rapidly process their product listings and service pages.
Organic Growth
Over three months, we saw their non-branded organic search traffic grow significantly, demonstrating LuxInn’s leadership in the sustainable textiles niche. More critically, by focusing the content on mid- and bottom-funnel buyer intent, LuxInn Supply saw their qualified B2B lead application rate increase by 48% MoM. This translates directly into a higher volume of new, highly valuable sales opportunities that consistently meet the client’s ideal customer profile.
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